Field Notes

What Brands Really Need From an In-House Content Creator Hire.

Hiring one person to handle all your brand’s photo and video needs sounds efficient. But does one in-house content creator actually give your team the production capacity it needs?

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Should Your Brand Invest in One Big Content Shoot?

Story-driven brand shoots for commercial production create cohesive content libraries, including product photography, social videos, and B-roll that support campaigns for months.

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Dan Holz Dan Holz

Feeding the Beast: 3 Lanes of Modern Brand Content

Are All Deliverables the Same?

Short answer: absolutely not.

And pretending they are is one of the fastest ways brands end up frustrated, misaligned, and wondering why their content “isn’t working.”

Somewhere around the dawn of the influencer era, things got a little slippery.

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