We crafted a suite of stills and motion that captured the untamed nature of the North Cascades—no posed trailhead smiles or sunny strolls here. Instead, we focused on the raw, unfiltered reality of backcountry travel: muddy boots, dense fog, heavy packs, and terrain that demands your full attention. Our creative direction leaned into the same ethos as the boot itself—built for the long haul, in places where shortcuts do not exist. The result was a visual narrative that speaks directly to those who know the difference between a hike and a mission.
We captured a robust library of backcountry b roll and stills, giving Oboz the raw ingredients to build out their Built for Far campaign with visual authenticity. From rugged ridge lines to quiet forest moments, every shot was crafted to highlight the grit, beauty, and purpose of the Bridger Ridge boot. The resulting asset library was tailored for maximum flexibility, fueling digital storytelling, social launches, and in store displays with imagery that feels as real and unfiltered as the terrain itself.
