Lagunitas
Modernizing a Legend
Lagunitas Mouthfeels
With over 150 beer brands under their belt, Heineken understands the importance of honoring each brand’s identity, but Lagunitas presented a unique challenge. The ask: update the brand’s beloved "Mouthfeels" beer tasting video series without diluting its weird, wild charm.
Solution
We began with a comprehensive brand and content audit to dissect what made "Mouthfeels" tick.
Collaborating closely with Jeremy and the Lagunitas marketing team over (a few) beers, we built refreshed scripts, animation cues, and a production design that honored the original vibe while evolving the series with sharper storytelling and a more modern visual language.
Filming on-site in the original Lagunitas taproom (a hidden gem perched above their very noisy state-of-the-art facility) we captured the unfiltered spirit of the brand.
— Former CustomerThe
Results
The result was a revitalized YouTube series, Instagram reels, and web assets that not only resonated with longtime fans but also aligned seamlessly with Heineken’s digital strategy.
The content continues to deliver strong year-over-year engagement, proving that even the weirdest magic can scale beautifully when handled with care.
