Golden

Osprey Packs x REI

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Produced by Osprey

Distributed by REI

We’ve worked with Osprey for over a decade, so when they launched their Good Days Are Made campaign, we knew it was about more than packs - it was about the people who rely on them. For Golden, a branded documentary, we partnered with Charles Post to tell the story of Caitlin Davis, a raptor biologist who’s good days start in the sky.

Portrait of Caitlin Davis loading her quad during filming of the Golden project, photographed by Fieldborn Creative.

The

Full Package

We delivered a comprehensive content rollout, from film to shorts and stills, covering social, web, catalog, and retail. Built to go the distance, Golden premiered on REI’s channels and found an audience around the world, picking up awards at film festivals and carrying the campaign’s message far beyond the sage.

Landscape of Idaho mountains for the Golden film produced for Osprey, photographed by Fieldborn Creative, formatted for smartphone carousel display.