CFX Series

Dometic

Mobile Living Made Easy.

The Eastern Sierra runs on rhythm. Granite and sunshine. Slow mornings and open roads. So when Dometic asked us to capture the spirit of their electric cooler, we loaded up a vintage Land Cruiser and chased summer through high desert and alpine air. Built for the weekend and made to roam, the gear fit right in where the pace is easy and the days stretch long.

Red-headed woman seasoning trout over a portable stove by a river during a Dometic assignment in Northern California, photographed by Fieldborn Creative.

This one was all about long weekends, slow mornings, and gear that pulls its weight. Dometic’s electric cooler keeps the essentials cold without ever killing the vibe. We leaned into the rhythm of the road, building a visual story that felt spontaneous, a little sunburned, and rooted in the spirit of summer. Easy mornings, dusty approaches, and cold drinks at golden hour. It is not about what you bring but how you bring it.

GIF showcasing a Dometic cooler in the field with lifestyle and fun moments around a truck, produced by Fieldborn Creative for social media.
Woman using a Dometic cooler and eating an ice cream sandwich near a tailgate in the woods of Northern California, photographed by Fieldborn Creative.

Plug In,

Cool Down,

Summer On

Our approach matched the mood. Loose, lived in, and full of character. We kept the styling simple and the movement honest, with frames that made space for the product without shouting it down. The result was a clean set of visuals for digital, social, and ecomm use. Content that invites you in and makes you want to pack up and go.​​​​​​​

Overhead photo of a beverage being moved from a Dometic fridge to a Dometic cooler during a Northern California outdoor assignment, photographed by Fieldborn Creative.
Person sitting on a tailgate with a Lagunitas beer and Dometic cooler nearby during an outdoor lifestyle shoot in Northern California, photographed by Fieldborn Creative.
Red-headed woman sitting on a bouldering crash pad, drinking a beer with her feet on a Dometic storage case near a tailgate in a California forest, photographed by Fieldborn Creative.
Red-headed woman opening a bottle of wine near a tailgate under an awning during a Dometic outdoor lifestyle shoot in California with string lights above, photographed by Fieldborn Creative.
Woman with long red hair, wearing a knit hat and sweater, sitting outdoors in a forest and opening a can of food, part of a Dometic storage and cooking scene, photographed by Fieldborn Creative.
Sunlight streaming through pine trees in a mountainous forest of the Northern California Sierras, with large rocks in the foreground, photographed by Fieldborn Creative.
Overhead view of a person packing fresh vegetables—including red bell peppers, mushrooms, kale, purple plums, and green onions—into a cooler, photographed by Fieldborn Creative.
Woman sitting on the forest ground in front of an open portable Dometic cooler, laughing and eating an ice cream sandwich, with trees in the background and the open trunk of a red SUV nearby, photographed by Fieldborn Creative.
Man organizing camping gear outdoors near a large tree, placing a Dometic cooler in a truck at a campground, with a white van and picnic table in the background, photographed by Fieldborn Creative.
Woman sitting on the edge of a red vintage camper trunk, reading a guidebook with a blanket beside her and a Dometic cooler on the ground in the foreground, outdoors with trees in the background, photographed by Fieldborn Creative.
Man sitting on a large rock in a forest, wearing a beanie, brown jacket, light blue jeans, and gray striped socks, using a light green insulated Dometic cooler as a drum while singing, with trees and a clear sky in the background, photographed by Fie
Person standing on a portable Dometic electric cooler at a campsite near a red Toyota Land Cruiser, wearing black pants and green boots, with camping chairs and gear visible in the background, photographed by Fieldborn Creative.
Mountain landscape with rocky peaks, a forested hillside, and a clear blue sky, framed by pine trees and rocks in the foreground, photographed by Fieldborn Creative.