This one was all about long weekends, slow mornings, and gear that pulls its weight. Dometic’s electric cooler keeps the essentials cold without ever killing the vibe. We leaned into the rhythm of the road, building a visual story that felt spontaneous, a little sunburned, and rooted in the spirit of summer. Easy mornings, dusty approaches, and cold drinks at golden hour. It is not about what you bring but how you bring it.
Our approach matched the mood. Loose, lived in, and full of character. We kept the styling simple and the movement honest, with frames that made space for the product without shouting it down. The result was a clean set of visuals for digital, social, and ecomm use. Content that invites you in and makes you want to pack up and go.
The final content suite was built for digital. From homepage placement to shortform social loops and campaign-ready stills, every asset carried the easy energy of summer on the road. Designed to feel natural but refined, the work brought Dometic’s cooler to life in a way that felt just right for the weekender crowd.
